What is remarketing and how to set it upRemarketing is a way to return visitors who have already left your website. It involves reaching out to a “warm” target audience and is a great alternative to or complement to paid search advertising. Remarketing can be set up for different websites that users visit often.What is remarketingIt is one of the advertising directions that is based on the actions performed by a particular user. In fact, it looks like this: someone searched for a smartwatch and added a model to the cart. Then his wife distracted him, and subsequently the website was shut down. To make sure a man doesn't forget his incomplete purchase, a reminder will "haunt" him on other websites and social media for a while.What tasks does remarketing performSales increase ;loyal clients ;increase the conversion rate;recall of a brand or product;return on advertising investment.
With the help of remarketing, it is like you are “catching up” with a customer who has performed an action on the website or at least once visited your website.Why do I need remarketingRemarketing setup can complement any traffic source. This direction is used to refer visitors who have performed a useful action on a website. For example, 20 out of 50 people have made a purchase. Thanks to remarketing, you can remind the choice of a product or an abandoned Cyprus Mobile Number List cart to the remaining 30 visitors who can return to the site and complete their purchase.Remarketing is believed to be worth using if your website traffic exceeds 300 people per day. But if you sell expensive goods, a hundred visits a day is enough. Refer customers to online stores, sell luxury products (when you have to think of everything beforehand to buy them), invite users to a webinar, etc. are particularly relevant.Types of remarketing depending on the objective of your ad campaign1Display Networks . All resources are available where a banner ad can be displayed. They are used to "catch up" with a customer who has left a website.2Similar audiences. You can select audiences with similar interests from existing ad campaign lists.3Remarketing research. Impact on users who have already visited your website once.4Dynamic remarketing. Impressions of a product that has been viewed by a particular user.5Customer correspondence. Remarketing based on email address listMany people leave a website without converting.
They may have various reasons for this. Whatever their motivations, remarketing makes it possible to warm up “hot” customers, to send them to a website and to lead them smoothly towards a purchase.Dynamic remarketing which is actively used by online stores has the most subtle impact on a user. It aims to show specific products that people have viewed on a website in a banner ad.This is the case when you look at office chairs and then see them on every other website for a while. Some online stores haunt former website visitors for several more months with banners. This approach only causes irritation.To avoid this, specify the particular user remarketing period in the Google Analytics or Ads settings.For example, the maximum user remarketing period in Google Analytics is 540 days. You can set up an ad campaign to bring a customer back to an abandoned cart for 5-7 days and offer an additional discount to the potential buyer.Configure dynamic remarketingYou can set up tracking statistics for different purposes and settings in Google Ads and Analytics.
The interfaces of these tools are different, so let's consider the parameters of each of them.How remarketing works in Google Ads and AnalyticsWhen creating an advertising campaign, these two tools are combined into one. You can use each of them to set up remarketing, but Analytics offers more options for this. The first step is to log into your Analytics account and enable the user data collection feature.Data Collection for Google SignalsNext, you need to link this account to the Google Ads service:Linking Google Adwords and Google AnalyticsAfter that, data from one service will be transferred to another. You can also use the Analytics audience in your ad campaigns.You can also link your Analytics account to the Merchant Center service which also allows you to configure remarketing, but not in all countries. In Ukraine and Kazakhstan, this service does not work, and for a Russian audience it is better than Ads due to the simplified configuration.